Privacy Policy

Effective 02-12-2020

Babson Diagnostics, Inc. (“Company”, “we”, “us”, or “our”) is committed to protecting customer privacy. This privacy policy explains what information is collected when customers visit www.babsondx.com (“our website”, “our site”) and how this information is used. If you have any questions or concerns about this notice or our privacy practices, please contact us at info@babsondx.com. If there are any terms in this privacy notice that you do not agree with or consent to, please discontinue use of our website.

We use two external services that may collect information: SendInBlue and Google Analytics.

If you voluntarily decide to enter your email address in order to join our email mailing list, then your email address will be added to a list of email addresses maintained by SendInBlue. The purpose of this is to send you company communications via email. If you do not voluntarily enter your email address, it will not be collected. If you choose to enter your email address and then change your mind, please contact us at info@babsondx.com so that we can delete your email address from the SendInBlue list. In the absence of a request to remove your email address, Babson Diagnostics will assume that you continue to consent to your email address being stored. Babson Diagnostics does not share, sell, rent, or trade email addresses under any circumstances.

Google Analytics automatically collects information from site visitors for the purpose of improving our website. This information is collected from the visitor’s HTTP request, the visitor’s browser/system information (DOM), and first-party cookies, and includes:

  • Which pages were visited and how much time the visitor spent on each page, for the purpose of determining which pages are most likely to be viewed and which pages are the most interesting to viewers.
  • Which external website contained the link that led the visitor to our website (if the visitor came to our site through an external link) to learn which external sites are leading visitors to our site.
  • Information about the visitor’s computer (operating system, browser, JavaScript/Flash support, hostname, language preference, screen resolution, and screen color processing ability) for the purpose of ensuring our website is optimized for the computers our site visitors want to use.
  • Network location and IP address to discern whether multiple visits to our website are from one visitor or multiple visitors.

This information does not reveal our website visitors’ identities, and Babson Diagnostics does not sell, trade, or rent this information under any circumstances. Our web development team, which is a contracted third-party service provider, uses the information to improve site content and for search engine optimization. The information is stored for as long as necessary to fulfill the purposes outlined above unless otherwise required by law.

Please note that while most browsers allow cookies by default, browser settings also provide options for users to reject cookies and to delete any cookies previously stored.

Babson Diagnostics does not intend to collect any information from minors. Minors are not the website’s target audience, and we do not knowingly collect data from or market any services to children under 18 years of age. If a minor chooses to provide their email address, we ask that their legal guardian notify us at info@babsondx.com so that we may delete this email address from our list.

We have implemented appropriate technical and organizational security measures designed to protect the security of any information we process. However, please only access our site in a secure environment; it is impossible to guarantee perfect security on the internet and any site visitation is at the visitor’s own risk.

We will update this policy as necessary to maintain accuracy of information and to stay compliant with relevant laws and regulations. Updated versions will be indicated by an updated “Revised” date (which is to be considered the effective date). We encourage you to review this privacy notice frequently to be informed of how we are protecting your information.