Scientifically Grounded. Patient Inspired. Thoughtfully Designed.

We believe that an easier blood testing service will inspire people to get the insights they need to power their healthcare journey.

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Blood Testing Done Differently

We're bringing innovation and fresh thinking to every step of the process.

Discover BetterWay
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The Customer is Our Why

We're reimagining a 70-year-old process around its most important part: the patient getting the testing.

Our Purpose
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Powered By Technology

Clinically validated by rigorous studies, BetterWay technology delivers innovation and accuracy.

Our Technology
of clinical decisions are driven by diagnostic testing.

Not Your Ordinary Blood Test

With BetterWay you get quality, convenient blood testing at your local pharmacy. Order for yourself, or have you clinician order for you.

See Why It's Better
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About Us

Babson Diagnostics has created a blood testing service that delivers consistent, medically accurate results with a pea-sized amount of blood collected from a finger. Sound interesting?

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Partner With Us

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For Clinicians

Help your patients get the test they need for you to optimize their care.

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For Retailers

Be the place consumers turn to for the convenient care they need.

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For Payers

Ease boosts adherance, leading to better outcomes and lower costs.

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