female employee discussing payer provider partnerships

Blood Testing
is Essential.
Let’s Make it Simple.

A blood testing service that meets the needs of members, driving adherence and keeping populations healthier.

employees at a table discussing payer provider partnerships

Payers are the first to understand that not all health innovations are created equal.

For a scientific leap to be truly effective, it must deliver a better experience, streamline the process across the healthcare journey, produce better outcomes and lower costs.

Now there's a blood testing service that delivers on the points payers care about. With only a small amount of blood from a finger, BetterWay is a great option for those members who have a hard time getting blood draws or simply avoid getting their blood work done altogether.

The Benefits of BetterWay

blood test icon

A Better Collection Experience

A pea-sized amount of blood collected from a finger - 1/12 the sample volume of conventional venipuncture.

cross expanded access icon

Expanded Acess

Collection in a convenient location your patients already visit – their local retail pharmacy - with evening and weekend hours.

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Reduced Lab Spending

Save 2-4X on lab expenditures with BetterWay when compared to hospital outpatient testing.

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Medically Accurate Results

Our CLIA-certified, CAP-accredited lab uses market-leading analyzers, adapted to produce high-quality results from microsamples.

When members get their labs, you get the data you need to build more accurate health profiles and close gaps in care.

How BetterWay Blood Testing Works

1
graphic of someone ordering a blood test on a smart phone

Ordering

Clinician or patient orders tests. Patient chooses preferred pharmacy, enters payment or insurance information and schedules an appointment.
2
graphic of someone receiving a blood test

Preparation

Pharmacy staff verifies patient identity and draws a pea-sized sample from the finger with next generation collection device. The microsample(s) are placed into the sample preparation device.
3
graphic of blood test technology

Analysis

Our device automates sample preparation and maintains optimal sample conditions. It is designed to reduce human interaction and error, while maximizing sample quality.
4
graphic of someone receiving blood test results on a smart phone

Results

Couriers transport samples to our CLIA-certified lab. We use market leading instruments and proprietary miniaturized assays to deliver medically accurate results usually in a day or two.
graphic of someone ordering a blood test on a smart phone

Ordering

Clinician or patient orders tests. Patient chooses preferred pharmacy, enters payment or insurance information and schedules an appointment.
graphic of someone receiving a blood test

Preparation

Pharmacy staff verifies patient identity and draws a pea-sized sample from the finger with next generation collection device. The microsample(s) are placed into the sample preparation device.
graphic of blood test technology

Analysis

Our device automates sample preparation and maintains optimal sample conditions. It is designed to reduce human interaction and error, while maximizing sample quality.
graphic of someone receiving blood test results on a smart phone

Results

Couriers transport samples to our CLIA-certified lab. We use market leading instruments and proprietary miniaturized assays to deliver medically accurate results usually in a day or two.
young lady at a pharmacy smiling while on her phone

Members Prefer Easy

Members have demonstrated, time and time again, that the easier the healthcare experience, the more likely they are to use it. That boosts adherence.

And with lab testing driving 70% of clinical decisions, a service like ours is essential for quality programs like HEDIS and STARS.

BetterWay gives members the blood testing they need for annual checkups, screenings and chronic condition management.

“The thought that it would not have to go into the vein would be life changing. I found it painless and fast.”

-55+ Female Clinical Study Participant

BetterWay Self-Initiated Order Menu

Our self-order menu empowers customers to check up on their health, check in on their conditions or select the individual tests that meet their needs.

  • Premium Check-Up
    • Standard Blood Count
    • Premium Metabolic Panel
    • Premium Lipid Panel
    • Hemoglobin A1c, Vitamin D, and TSH
  • Standard Plus Check-Up
    • Standard Blood Count
    • Standard Metabolic Panel
    • Standard Lipid Panel
    • Hemoglobin A1c, Vitamin D, and TSH
  • Standard Check-Up
    • Standard Blood Count
    • Standard Metabolic Panel
    • Essential Lipid Panel
    • Hemoglobin A1c
  • Essential Check-Up
    • Essential Blood Count
    • Essential Metabolic Panel
    • Essential Lipid Panel
    • Hemoglobin A1c
  • Prostate Check-In
    • Prostate Specific Antigen (PSA)
  • Cholesterol Check-In
    • Standard Lipid Panel
  • Diabetes Check-In
    • Hemoglobin A1c
    • Standard Lipid Panel
  • TSH Check-In
    • Thyroid Stimulating Hormone (TSH)
  • Statin Check-In
    • Standard Lipid Panel
    • Liver Panel
    • Vitamin D Check-In
    • Vitamin D
  • Complete Blood Count
    • Standard Blood Count
    • Essential Blood Count
  • Diabetes Tests
    • Hemoglobin A1c with Estimated Average Glucose
  • Metabolic Panels
    • Premium Metabolic Panel
    • Standard Metabolic Panel
    • Essential Metabolic Panel
    • Liver Panel
    • Kidney Panel
  • Lipid Panels
    • Premium Lipid Panel
    • Standard Lipid Panel
    • Essential Lipid Panel
    • Direct LDL
    • Lipoprotein (a)
  • Hormone Tests
    • Vitamin D
    • Thyroid Stimulating Hormone (TSH)
  • Prostate Tests
    • Prostate Specific Antigen (PSA)

Let’s make healthcare easier together.

References

(1) Babson Diagnostics Preference Study, N=107, 2022 and 2023 (2) Optum claims data analysis, 2022 (3) Data on file from Dandelion Beta Study, 2021 (4) HCP Blood Testing Concept Research 2022