Caring Visionaries
Reimagining Blood Testing
We are a determined, science-first company preparing to transform the blood testing experience.
Who We Are
We know the future of health is coming and we want to be the ones to create it. We see a world of opportunity. Increasing access. Simpler processes. Making health easier for all.
We won't get there by following the established path. That's why we're not afraid to reimagine new ways to deliver care and create better solutions for our partners. And we do it all with warmth, compassion and a shared vision of putting the customer at the center of everything we do.
About Our Purpose
About Our Company
We're a science-first healthcare technology company reimagining the entire diagnostic blood testing experience. Our goal is to make routine blood testing less invasive, more convenient. and affordable. empowering people to take charge of their health.
We plan to bring medically accurate blood testing to the retail pharmacy and other accessible care setting by using patented technologies and a first-of-its-kind ecosystem that requires only one-tenth the sample volume of traditional venipuncture methods without sacrificing quality, accuracy, or selection of test available
Meet Our TeamWe’re Making News by Making a Difference
Babson Diagnostics Announces Strategic Investment from BD
Investment strengthens strategic partnership to expand access to BetterWay™ blood testing
AUSTIN, Texas – Babson Diagnostics, a science-first healthcare technology company, today announced that BD (Becton, Dickinson and Company), a leading global medical technology company,… Read More >
Remember Theranos's Finger-Prick Blood Tests? These Firms Have Brought Elizabeth Holmes' Failed Dream To Life
The dream of Theranos for finger-prick blood tests is now a reality, thanks to the efforts of rival companies. In Austin, Texas, people who fear needles can now undergo routine medical tests using just a few drops of blood from their fingertips.
What Happened: Firms… Read More >
The Companies Realizing Theranos’s Failed Dream
Theranos’s ambitions for a finger-prick blood test are finally being realized—by other companies.
Since May, needle-phobic people in Austin, Texas, have been able to visit pharmacies for routine medical tests on drops of blood squeezed from their fingertips, rather than… Read More >
Partnered With the Best
Our long-term strategic partnerships are central to achieving our mission. We are lucky to work with the world's leading medical technology companies to advance blood testing diagnostics.
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Our People Make the Difference
Do you value innovation for the greater good? Are you a fierce force of science, driven to ideate and collaborate on groundbreaking solutions? We’re looking for caring visionaries to help us make health easier for all.
Become A Visionary