A Healthcare Technology Company Reimagining Blood Testing

There's a better way that puts patients first.

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We're Putting Healthcare at Your Fingertips

Convenient, accessible blood testing at your local pharmacy.

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smiling patient with a small bandage on their finger after being tested by a blood test company

Scientifically Grounded. Patient Inspired. Thoughtfully Designed.

We believe that an easier blood testing service will inspire people to get the insights they need to power their healthcare journey.

patient with a small bandage on their finger after being tested by a blood test company

Blood Testing Done Differently

We're bringing innovation and fresh thinking to every step of the process.

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healthy older woman running after being tested by a blood test company

The Customer is Our Why

We're reimagining a 70-year-old process around its most important part: the patient getting the testing.

Our Purpose

Powered By Technology

Clinically validated by rigorous studies, BetterWay technology delivers innovation and accuracy.

Our Technology

70%

of clinical decisions are driven by diagnostic testing.

Not Your Ordinary Blood Test

With BetterWay you get quality, convenient blood testing at your local pharmacy. Order for yourself, or have you clinician order for you.

See Why It's Better

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About Us

Babson Diagnostics has created a blood testing service that delivers consistent, medically accurate results with a pea-sized amount of blood collected from a finger. Sound interesting?

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For Clinicians

Help your patients get the test they need for you to optimize their care.

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For Retailers

Be the place consumers turn to for the convenient care they need.

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For Payers

Ease boosts adherance, leading to better outcomes and lower costs.